Big Brands Vs. Other Brands

Another interesting topic that I found was how we pick the big brands, such as Adidas, Jordan, K-Swiss, Gucci, etc, over the other brands, such as Wal-Mart store brands, K-Mart, etc.. These are some interesting things that we as a whole society do now. We pick the more expensive brands instead of the cheaper brands which would actually save us money.
The main reason why we pick the big expensive brands is probably due to media. Media portrays these brands as great, and if you don't have the latest trends then your not cool. These are the types of messages that are given by media advertisers for the big brands. For instance new running shoes at the mall will be advertised showing how fast you can run and how great they feel, unlike the running shoes at Wal-Mart. With teenagers, even adults seeing media like that we get swept away with it, and that's why we buy expensive shoes, clothes, and accessories.
Media tries anyway to do their job by making the viewer's want what they see on TV, because it gives the companies the money to produce more and show more. As for the other brands, they don't get enough attention as the big brands, because these days people want more and expensive so they can look and be cool.