"Merchants of Cool"

In the film Merchants of Cool, it was interesting how different merchants approached the way they did things, or the apparel they made, or how to run a show so they can satisfy teenagers. Also in the film the main thing was “cool.” Cool was being discussed in the beginning of the film and merchants wanted to know what cool was or what was cool for teenagers now.
What really caught my eye was how many ads a day teens see or are exposed too. In a day teens are exposed to 3000 ads in a day and by the time they are 18 years old, they have seen about 10 million ads. It is also interesting as well how the teenagers are affected right away from the ads that they see on television. When a teenager sees let’s say a new iPod, then the teenagers is going to want a new iPod even if they already have one. What was also said was how teens control the economy; they buy whatever they want and whatever they must have. Teenagers spend a lot of money so they can look good and be a part of the world. If teenagers don’t have the recent trends, or they are not in style than they won’t feel like they are cool. If a new electronic device comes out, than teenagers are going to want to have it right away and some beg their parents to buy it for them. If something new comes out, then it is a must have. Teenagers also today have to look like the celebrities that walk on the red carpet. They have to have what they have and they want the lifestyle that the celebrities have because it’s cool.
As the generations go cool keeps changing and gets better and better every time. Merchants are desperate to make money and another way they do it is by having correspondents. A correspondent is a person who finds the cool in the teenagers. From what the film says, being a correspondent is hard work and it is hard to find teens like that. Also they found that teenagers like what understands who they are and what they like. Once a merchant finds the cool, it becomes uncool. Teenagers also try to imitate musicians and they try and start their own bands just so they can be cool and look cool. As the years pass, I think the teenagers are getting more and more spoiled. Even younger children already have cell phones. Some children are getting cell phones at the age of 8 or 9. As you grow older that tends to die down and you don’t want as much things as you did when you were younger. Maybe because you’re kind of on your own and you pay some of your own bills that you have acquired. Either our world of teenagers will get worse or if we do something about it, the ways of teen thinking can change.