Ad Deconstruction

The Message of the Ad:
1. Background- The ad appears in 2005 and the ad isn't that big in size. The ad is trying to sell or advertise PlayStation's.
2. Target Audience- The advertisement is intended for teenagers who like to play video games, but it is also intended for Christians, and any other religious groups. The details that suggest its for this particular audience is the Thorn crown, because it is the impersonation of Jesus.
3. Hook and Story- The ad gets my attention by how it is set up or presented. The ad is relating to the movie, The Passion of the Christ, and problems that could create is how the religious groups could get offended by that. The advertisement is also sending out a message that the PlayStation is like Jesus.
4. The ad is presented in a boring way. You really can't tell that it is advertising a PlayStation. its main focus is that a PlayStation is a good thing such as Jesus. The advertisement lacks a lot of useful information.
5. The ad is trying to make us believe that the PlayStation is a good like Jesus, but really it is not. It can get in the way of things, but depending on what type of video games you do play but most video games are all violence. Playing video games can affect you in school, work, or in life. It is easy to get hooked on video games.
6. Advertising claims- The ad has original text from Italy, and the weaknesses it has is that its not too eye catching like most ads are.
Composition:
1. Characters- A male character about the age of 18 or 19. The age at which video games can be addicting.
2. Setting- The setting shows the male and half of his body but mainly from the chest up. He is wearing a thorn crown on his head with a little smile on his face.
3. Copy- Some catchy phrases are Ten Years of Passion, and the name of the product only appears once. The caption is placed at the bottom center but is somewhat catchy, but with that text it throws off the ad and what its really advertising.
4. No sound is in the advertisement.
5. Visual- I don't see why they added the text Ten years of Passion, because it doesn't attract or have much to do with the PlayStation. The facial expression is happy, but how the ad was set up wasn't too exciting.
6. Color & Lighting- The color is boring because there is no color to it and its black and white.
7. Point of View- The camera angle is to the front of the face with a close-up.
8. Details- The character is wearing a black shirt and he is wearing a thorn crown on his head to impersonate the character as Jesus.
Summary Observations:
1. Intended and Unintended Effects- The audiences could also construct that or for instance there are some people who don't believe in the religious ways or don't go to church because its not what or who they are, so with that, people might think that the PlayStation isn't something that will interest them like it does for other people.
2. The information held from the audience is the picture of the actual product they are advertising, and the price of the PlayStation. Another thing left out is what the PlayStation consist of or what it has to offer.
3. Personal Reaction- From my own perspective, I don't like the ad, it is too boring and I don't like how they impersonate Jesus, or say that the PlayStation is like Jesus. The ad does not work or I would say they failed to advertise. This ad may offend other people that really believe in Jesus and his true meanings. As most people know, video games aren't good and can affect a person mentally or physically.